Pretty seduces with its female concept, which rounds complete body and face care, besides with floral juices created through perfumer Claude Dir of Givaudan. The perfume opens with fresh breezes of Italian mandarin and orange blossom mixed with peach juices. A coronary heart is floral and mild, created of petalia, starry jasmine, pink lily and peony, while a base is soft and exceptional, composed of musk, Jacaranda wooden and creamy amber. Petalia is a brand new, floral molecule which changed into first used and introduced on this fragrance. It is an advent and patent by the residence of Givaudan. A flacon of Pretty is female, transparent and fabricated from glass, with a heavy glass bottom. It turned into stimulated with a flower vase, since floral topic marks this version in every view, from commercial to substances. The advertising and marketing campaign became made by innovative director and vice-president of the house of Elizabeth Arden, Mark Dixon, and it became envisaged as a timeless floral saga adorned with floral motives captures in an aromatic and female moment..